Buy groceries online or at a grocery store and you might be missing out on some of the best deals online, according to a new report.
The report from the National Retail Federation (NRF) found that shoppers have a choice of three ways to shop online: shopping at physical stores, looking for local stores, or visiting the Internet and finding the best prices.
“The shopping experience can be as seamless as using a phone or an app,” said NRF Senior Economist and director of research Jonathon Koster in a statement.
“Consumers are encouraged to make an informed purchase decision by using online shopping tools, rather than using the Internet alone.
This makes the Internet even more appealing as a place to shop and spend money.”
It’s not just grocery stores that have problems with online shopping.
For example, online shoppers have to visit local grocery stores to order groceries, but if you look for a location near you, the best way to find a grocery is to visit the site’s online store.
The NRF also found that grocery stores are struggling to make up lost sales as consumers have moved online.
“A majority of grocery retailers have seen their online sales decline over the past year, with fewer than 5% of online sales being returned to the store in a year, according the NRF report,” the report said.
“Retailers face challenges in retaining customers online as well as with improving their customer service and customer experience.”